Gumpert, David E.,  <br/><br/>
How to really create a successful marketing plan 

 - x, 320 pages ;   28 cm 
<br/><br/><label>ISBN: </label>1880394251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802