TY  - BOOK
AU  - Drummond,Graemme
AU  - 
TI  - Strategic marketing : : planning and control
SN  - 0750644826
U1  - 658.84 23
PY  - 2000///
CY  - Oxford : 
PB  - Butterworth-Heinemann , 
KW  - Marketing - Management
ER  -