Drummond, Graemme,  <br/><br/>
Strategic marketing :   planning and control 

 - ix, 176 pages ;   25 cm 
<br/><br/><label>ISBN: </label>0750644826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.84