Bayan, Richard,  <br/><br/>
Words that sell 

 - viii, 127 pages ;   22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0809247992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy ; Vocabulary
<br/><br/><label>Dewey Class. No.: </label>659.1014