Mark, Margaret,  <br/><br/>
The hero and the outlaw 

 - xii, 384 pages :   illustrations ;   23 cm 
<br/><br/><label>ISBN: </label>0071364153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management ; Brand name products
<br/><br/><label>Dewey Class. No.: </label>381.10685