Hendon, Donald W.,  <br/><br/>
Classic failures in product marketing 

 - 378 pages ;   22 cm 
<br/><br/><label>ISBN: </label>9839323369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8