TY  - BOOK
AU  - McNeal,James U.
TI  - Kids as customer : : a handbook of marketing to children
SN  - 0669276278
U1  - 658.8348 23
PY  - 1992///
CY  - New York : 
PB  - Macmillan , 
KW  - Youth as customers - United States
ER  -