McNeal, James U.,  <br/><br/>
Kids as customer :   a handbook of marketing to children 

 - ix, 254 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0669276278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Youth as customers - United States
<br/><br/><label>Dewey Class. No.: </label>658.8348