TY  - BOOK
AU  - Marconi,Joe
TI  - Beyong branding : : how savvy marketers build brand equity to create products and open new markets
SN  - 1557384282
U1  - 658.827 23
PY  - 1993///
CY  - Kuala Lumpur : 
PB  - S. Abdul Majeed , 
KW  - Brand name ; Brand choice ; Product management
N1  - Includes bibliographical references (p. 201-203
ER  -