Lodish, Leonard M.,  <br/><br/>
The advertising and promotion challenge :   vaguely right or precisely wrong ? 

 - 188 pages ;   21 cm 
<br/><br/><label>ISBN: </label>0195037022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1