TY - BOOK AU - Shook,Carrie AU - TI - Franchising : : the business strategy that changed the world SN - 0130656089 U1 - 658.8708 23 PY - 1993/// CY - Englewood Cliffs, New Jersey : PB - Prentice Hall , KW - Franchises (Retail trade) - United States - Case studies ER -