Dilenschneider, Robert L.,  <br/><br/>
Power and influence :   measuring the art of persuasion 

 - xxviii, 258 pages ;   24 cm 
<br/><br/><label>ISBN: </label>0136833276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations ; Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>659.2