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  <titleInfo>
    <title>Introduction to Mass Communication</title>
    <subTitle>MEDIA LITERACY AND CULTURE</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Baran, Stanley J.</namePart>
    <role>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <dateIssued encoding="marc">2024</dateIssued>
    <copyrightDate encoding="marc">2024</copyrightDate>
    <edition>2024 RELEASE</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxv, 389 pages : colour illustrations, colour photographs ; 28 cm</extent>
  </physicalDescription>
  <abstract>"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- </abstract>
  <tableOfContents>Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.</tableOfContents>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">Stanley J. Baran.</note>
  <note>This International Students Edition is for use outside of the U.S.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Media literacy</topic>
  </subject>
  <classification authority="ddc" edition="23">302.23</classification>
  <identifier type="isbn">9781266873492</identifier>
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