Goh, Francis, INNOVATE TO ELEVATE! : A journey through Mindset and Gen AI to enhance Customer Experience / Dr Francis Goh - ix, 322 pages : illustrations (some color) ; 23 cm ISBN: 9789811292330 RM 167.20 Subjects--Topical Terms: Customer servicesMarketing --Technological innovationsSelling --Technological innovationsArtificial intelligence Dewey Class. No.: 658.80028563