Sekaran, Uma,  <br/><br/>
Research Methods for Business :   A Skill-Building Approach / 
Uma Sekaran and Roger Bougie 
 - SIXTH EDITION 
 - xxi, 423 pages :  colour illustrations ;  24 cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: page 401-407 
<br/><br/> 1. Introduction to research --<br/>  2 The scientific approach and alternative approaches to investigation --<br/>  3 The broad problem area and defining the problem statement --<br/>  4 The critical literature review --  5 Theoretical framework and hypothesis development --<br/>  6. Elements of research design --<br/>  7. Data collection methods: Introduction and interviews --<br/>  8 Data collection methods: Observation --  9.9 Data collection methods: Questionnaires --<br/>  10. Experimental designs --<br/>  11. Measurement of variables: Operational definition --  12. Measurement: Scaling, reliability, validity --<br/>  13. Sampling --<br/>  14. Quantitative data analysis --  15. Quantitative data analysis: Hypothesis testing --<br/>  16. Qualitative data analysis --<br/>  17. The research report.  
<br/><br/> This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects 
<br/><br/><label>ISBN: </label>9781119942252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Methodology--Research
<br/><br/><label>Dewey Class. No.: </label>650.072