Kotler, Philip, Professor, PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Hong-Ming Yau - xxv, 691 pages : colour photographs ; 27 cm ISBN: 9789810687533 Subjects--Topical Terms: Marketing--AsiaMarketing channel--Asia Dewey Class. No.: 658.870095