Schiffman, Leon G.,  <br/><br/>
Consumer Behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit  
 - TENTH EDITION Global Edition 
 - 592 pages :   colour illustrations, colour photographs ;   28 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Part one. Introduction --<br/>  Part two. The consumer as an individual --<br/>  Part three. Consumers in their social and cultural settings --<br/>  Part four. The consumer's decision-making process and ethical dimensions. 
<br/><br/><label>ISBN: </label>9780137006700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior <br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342