TY - BOOK AU - Prashant Kumar, TI - MADE IN FUTURE: A Story of MARKETING, MEDIA & CONTENT FOR OUR TIMES SN - 9789815058291 U1 - 658.8 23 PY - 2022/// CY - Singapore PB - Penguin Random House SEA Pte Ltd KW - Branding (Marketing) KW - Marketing N1 - "First published in Penguin Business by Penguin Random House India 2022"--Coloph; Includes bibliographical references: page 303-305 ER -