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  <titleInfo>
    <title>HOW BUSINESS WORKS</title>
    <subTitle>The FACTS visually explained</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fischel, Anna</namePart>
    <role>
      <roleTerm type="text">editor.</roleTerm>
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  <name type="personal">
    <namePart>Sturgeon, Alison</namePart>
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  <name type="personal">
    <namePart>Ahmed, Suel</namePart>
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  <name type="personal">
    <namePart>Bowen, Hannah</namePart>
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  <name type="personal">
    <namePart>Edwards, Joanna</namePart>
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  <name type="personal">
    <namePart>Beeden, Alex.</namePart>
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      <roleTerm type="text">editor.</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Kennedy, Sam</namePart>
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      <roleTerm type="text">editor.</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <dateIssued encoding="marc">2022</dateIssued>
    <edition>NEW EDITION</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>351 pages : colour illustrations, colour charts ; 24 cm</extent>
  </physicalDescription>
  <abstract>"A jargon free guide to every aspect of business, covering types of companies, finance, marketing, and more. This brilliant book explains and explores the essential terms and key concepts in the world of business, finance, and company management. If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable guide. Get to grips with how companies work from management to research and development, and sales and marketing to production and distribution. Eye-catching visual aids give a helpful representation of each and every aspect of business, while the complex subject matter is broken down into clear definitions and concise explanations, expressed in easy-to-understand language. Crammed with essential know-how, How Business Works is perfect for anyone looking to boost their business brain or learn the ropes from the ground to the top"--</abstract>
  <tableOfContents>How companies work. Business ownership
 Start-ups Buying and selling business Who's who
 Corporate structure
 Human resources How finance works. Financial reporting
 Financial accounting
 Management accounting Measuring performance
 Raising finance and capital
 How sales and marketing work. Marketing mix Marketing approaches
 Outbound marketing
 Inbound marketing Business development
 Information management
 How operations and productions work. Manufacturing and production Management
 Product
 Control
 Supply chain</tableOfContents>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">Editor : Anna Fischel, Alison Sturgeon, Suel Ahmed, Hannah Bowen, Joanna Edwards, Alex Beeden, Sam Kennedy</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Industrial management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
    <topic>Pictorial works</topic>
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  <classification authority="ddc" edition="23">650</classification>
  <identifier type="isbn">9780241515655</identifier>
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    <recordCreationDate encoding="marc">231004</recordCreationDate>
    <recordChangeDate encoding="iso8601">20231017150518.0</recordChangeDate>
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