TY  - BOOK
AU  - O'Reilly, Terry, 
AU  - Tennant,Mike
TI  - THE AGE OF PERSUASION : : HOW MARKETING ATE OUR CULTURE 
SN  - 9781582437248
U1  - 306.34 23
PY  - 2009///
CY  - Berkeley, California : 
PB  - Counterpoint
KW  - Advertising
KW  - Social aspects
KW  - Marketing
KW  - Mass media and culture
N1  - Includes index; Includes bibliographical pages : 301-303; Clutter --
; Breaking the contract --
; The rise and fall and rise of branded entertainment --; Persuading yoots --
; The youtube revolution --
; Guerrillas in our midst --; the lesson of Clark Gable's undershirt --
; The language of persuasion --
; A sense of persuasion --; The human face of persuasion --
; The long and short of it --
; The wall of cynicism
N2  - Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all
ER  -