Nowadays,Haier has become the global benchmark of digital transformation. It is not onlythe object of research of numerous top management scholars and entrepreneurs,but also a typical case studied by famous business schools worldwide including HarvardBusiness School. Under the leadership of Ruimin Zhang, Haier has explored aunique path of digital transformation and proposed the model of “IntegratingOrder with Personnel” based on the principles of “user value first” and “everyoneis a CEO” against digital economy. Yazhou Hao, the author of this book, hadclosely observed Haier for a long time and deeply thought about the developmentof Haier’s transformation and the evolution of Ruimin Zhang’s management ideas.
9789814821322 RM99.00
Haier (Corporation) International business enterprises --China--Management