Crawford, C. Merle,  1924-2012. <br/><br/>
New Products Management / 
Merle Crawford (University of Michigan - Emeritus),  Anthony Di Benedetto (Temple University) 
 - Twelfth Edition 
 - xvii, 494 pages :   illustrations (black and white) ;   24 cm 
<br/><br/> Includes index  This International Student Edition is for use putside of the U.S. 
<br/><br/><label>ISBN: </label>9781260575088  RM95.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products --Management.
<br/><br/><label>Dewey Class. No.: </label>658.575