Grewal, Dhruv,
m: marketing /
Dhruv Grewal, PhD (Babson College), Michael Levy (Babson College)
- Seventh Edition
- xii, 483 pages : colour photographs ; 28 cm
"This International Student Edition is for use outside of the U.S."--Front cover.
Includes bibliographical references and index.
9781260576009 RM98.00
Marketing
658.8