Hair, Joseph F., Jr.,   1944- <br/><br/>
Essentials of Marketing Research / 
Joseph F. Hair Jr. University of South Alabama, David J. Ortinau University of South Florida, Dana E. Harrison East Tennessee State University 
 - Fifth edition 
 - xx, 428 pages :  colour illustrations, charts ;  25 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781260575781  RM111.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.83