TY  - BOOK
AU  - Arnold,John
TI  - E-Mail Marketing FOR DUMMIES
T2  - FOR DUMMIES
SN  - 9780470947678
U1  - 658.872 23
PY  - 2011///
CY  - Hoboken, NJ : 
PB  - John Wiley & Sons, Inc.
KW  - Electronic mail messages
KW  - Internet marketing
N1  - Includes index
N2  - Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars
ER  -