Arnold, John, 1972-

E-Mail Marketing FOR DUMMIES / by John Arnold - 2nd Edition - xvi, 364 pages : illustrations ; 23 cm - FOR DUMMIES . - For dummies .

Includes index

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars.

9780470947678


Electronic mail messages
Internet marketing

658.872