TY  - BOOK
AU  - Beckwith,Harry
AU  - Wu,Huanhuan
TI  - Xiao Shou Jiu Shi Mai Fu Wu =: Selling the Invisible : A Field Guide to Modern Marketing 
SN  - 9787210111627
U1  - 658.403 23
PY  - 2019///
CY  - Nanchang, China : 
PB  - Jiangxi People's Publishing House, 
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N1  - Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd

N2  - Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems
ER  -