Fallon, Pat, <br/><br/>
Juicing the Orange :   How to Turn Creativity into a Powerful Business Advantage / 
Pat Fallon and Fred Senn 
 - ix, 228 pages, (8 unnumbered pages of plates) :   illustrations, photographs ;   24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results 
<br/><br/><label>ISBN: </label>9781591399278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product management<br/>Creative ability in business
<br/><br/><label>Dewey Class. No.: </label>658.802