TY  - BOOK
AU  - Jansen,Stefanie
AU  - Pieters,Maarten
TI  - THE 7 PRINCIPLES OF COMPLETE CO-CREATION
SN  - 9789063694739
U1  - 658.812 23
PY  - 2017///
CY  - Amsterdam : 
PB  - BIS Publisher, 
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Product management
KW  - Communication in management
N2  - This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
ER  -