Jansen, Stefanie, <br/><br/>
THE 7 PRINCIPLES OF COMPLETE CO-CREATION / 
 Seven principles to complete co-creation 
Stefanie Jansen, Maarten Pieters 
 - 208 pages :  colour illustrations ;  23 cm 
<br/><br/> This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher) 
<br/><br/><label>ISBN: </label>9789063694739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing<br/>Product management<br/>Communication in management
<br/><br/><label>Dewey Class. No.: </label>658.812