TY  - BOOK
AU  - Thompson,Derek
TI  - HIT MAKERS: How to Succeed in an Age of Distraction /     
SN  - 9781101980330
U1  - 306.3 23
PY  - 2018///.
CY  - New York
PB  - Penguin Books
KW  - Consumers.
KW  - Popularity
KW  - Social aspects.
KW  - Marketing
KW  - Popular culture
KW  - Product management
N1  - Includes bibliographical references (pages 311-334) and index
N2  - In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Hit Makers takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first - people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular, and what it takes -in an age of distraction - to make a hit.
ER  -