Knight, Philip H, 1938-,

SHOE DOG : A Memoir by the Creator of Nike / PHIL KNIGHT - 386 pages ; 20 cm.

First published in 2016.

Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple
mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the one plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story.

9781471146725 RM 59.90


Knight, Philip H., 1938-


Nike (Firm)


Businesspeople--United States--Biography.
Sporting goods industry--History--United States


Autobiographies.

338.7092