TY  - BOOK
AU  - Westergaard,Nick
AU  - Catlow,Nikalas
TI  - BRAND NOW : : HOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD 
SN  - 9780814439227
U1  - 658.827 23
PY  - 2018///
CY  - New York, NY : 
PB  - AMACOM, 
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources
N2  - With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding
ER  -