HOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD Westergaard, Nick creator author. Catlow, Nikalas 1975- illustrator. text nyu 2018 2018 monographic eng

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xx, 204 pages : illustrations ; 22 cm. With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding. Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources. juvenile NICK WESTERGAARD with Illustrations by the Author Includes bibliographical references and index. Branding (Marketing) 658.827 9780814439227 PPAK 191124 20191124152448.0 eng