01979nam a22003011i 4500 175063 175063 20191124152448.0 191124t20182018nyua j 001 0 eng d 9780814439227 hardback RM 91.90 PPAK eng PPAK rda 658.827 23 658.827 WES G Westergaard, Nick author. BRAND NOW : HOW TO STAND OUT IN A CROWDED, DISTRACTED WORLD / NICK WESTERGAARD with Illustrations by the Author Leaders New York, NY : AMACOM, 2018 ©2018 xx, 204 pages : illustrations ; 22 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Pt. I The Brand Now Dynamics -- 1.Meaning -- 2.Structure -- 3.Story -- 4.Content -- 5.Community -- 6.Clarity -- 7.Experience -- pt. II The Brand Now Toolbox -- Welcome to the Brand Now Toolbox! -- Summary -- Humor: The Bonus Dynamic -- Brand Now for B2B Brands -- Brand Now for Small Business Brands -- Brand Now for Personal Brands -- Brand Now for Political Brands -- Brand Now Naming -- Brand Now Crisis Communication -- Touchpoint Checklist -- Touchpoint Map -- Appendix -- Discussion Group Questions -- Further Reading and Resources. With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding. Branding (Marketing) Catlow, Nikalas, 1975- illustrator. Forgotten Women ddc B 0 0 PPAK G 2019-12-08 2 658.827 WES A01620113 2023-03-09 2023-02-16 00:00:00 2023-02-16 B 0 0 SP G 2019-12-08 658.827 WES A01620114 2019-12-08 00:00:00 B 0 0 KM G 2019-12-08 5 2 658.827 WES A01620115 2024-02-18 16:31:05 2024-02-14 B