TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: The Core 
SN  - 9780078028922
U1  - 658.8 23
PY  - 2013///
CY  - New York, NY : 
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index; Map on lining papers
ER  -