Kerin, Roger A., <br/><br/>
Marketing :  The Core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - FIFTH EDITION 
 - xlvii, 507 pages :  colour photographs, colour maps ;  27 cm 
<br/><br/> Includes index  Map on lining papers 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8