01650aam a2200289 i 4500001001400000003000400014005001700018008004100035020003800076040002900114082001600143100002700159245013300186250001800319264003800337264001100375300002700386336002100413337002500434338002300459500001900482504003200501520075300533650001701286650002401303700003301327vtls000839166PNM20180924150932.0171009t20172017nyu    e      001 0 eng d  a9780316314046qhardbackcRM119.90  aPNMbengcPNMerdadPPAK04a658.8022231 aKim, W. Chan,eauthor.10aBLUE OCEAN SHIFT :bBEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /cW. CHAN KIM, RENÉE MAUBORGNE  aFirst Edition 1aNew York :bHACHETTE BOOKS,c2017 4c©2017  axi, 322 pages ;c23 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes index  aBibliography: pages 305-307  aBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.10aNew products20aMarket segmentation1 aMauborgne, Renée,eauthor.