TY - BOOK AU - Ansolabehere,Stephen AU - TI - Going negative : : how attack ads shrink and polarize the electorate SN - 0684822849 U1 - 324.730973 23 PY - 1995/// CY - New York : PB - Free Press , KW - Advertising, Political - United States ; Electioneering - United States N1 - Includes bibliographical references (p. 4215-234) and index ER -