Ansolabehere, Stephen,  <br/><br/>
Going negative :   how attack ads shrink and polarize the electorate 

 - viii, 243 pages :   illustrations ;   24 cm 
<br/><br/> Includes bibliographical references (p. 4215-234) and index 
<br/><br/><label>ISBN: </label>0684822849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political - United States ; Electioneering - United States
<br/><br/><label>Dewey Class. No.: </label>324.730973