TY  - BOOK
AU  - Gruenwald,George
TI  - Pengembangan produk baru
T2  - Seri pemasaran dan promosi
U1  - 658.575  23
PY  - 1992///
CY  - Jakarta, Indonesia : 
PB  - PT Elex Media Komputindo , 
KW  - New products - Management ; Product management
N1  - Judul asal : New product development
ER  -