Guiltinan, Joseph P,  <br/><br/>
Readings in marketing strategies and programs 

 - xii, 591 pages ;   23 cm 
<br/><br/><label>ISBN: </label>007048922X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8