TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia : : the creation, development and management of Asian brands for the global markets
SN  - 0471835765
U1  - 658.827095 23
PY  - 2000///
CY  - New York : 
PB  - John Wiley & Sons (Asia) Pte. Ltd. , 
KW  - Brand name products - Case studies ; Marketing-Case studies ; Competition, International - Case studies
N1  - Includes bibliographical references and index
ER  -