Temporal, Paul.,  <br/><br/>
Branding in Asia :   the creation, development and management of Asian brands for the global markets 

 - 261 pages :   illustrations ;   23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471835765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Case studies ; Marketing-Case studies ; Competition, International - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827095