Ries, Al,  <br/><br/>
Marketing warfare 

 - viii, 216 pages :   illustrations ;   21 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070527261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8