Bobrow, Edwin E.,  <br/><br/>
The complete idiot's guide to new product development 

 - xxiv, 307 pages :   illustrations ;   24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0028614895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.575