TY - BOOK AU - Fletcher,Gordon AU - Heinze,Aleksej AU - Rashid,Tahir AU - Cruz,Ana TI - Digital and social media marketing : : a result-driven approach SN - 9781138917910 U1 - 658.872 23 PY - 2017/// CY - London ; New York : PB - Routledge, Taylor & Francis Group , KW - Internet marketing. ; Internet advertising. ; Electronic commerce N1 - Includes bibliographical references and index ER -