East, Robert,   1940-  <br/><br/>
Consumer behaviour :   applications in marketing 

 - Third edition 
 - xii, 350 pages :   colour illustrations ;   24 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781473919495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342