McIver, Colin,  <br/><br/>
The marketing mirage 

 - 215 pages ;   20 cm 
<br/><br/><label>ISBN: </label>0749302712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8