TY  - BOOK
AU  - Barta,Thomas
AU  - 
TI  - The 12 powers of a marketing leader : : how to succeed by building customer and company value
SN  - 9781259834714
U1  - 658.8 23
PY  - 2017///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Marketing. ; Customer relations. ; Leadership
N1  - Includes index
ER  -